(Definition)
Simply put, a brand's voice is a way for your business to
communicate with your audience.
Lisa Gansky rightly said: “Your brand is a voice and your
product is a memory. In that specific sense, if you don't have a voice, your
brand will have no purpose and therefore you will not leave an impression on
your audience. bacobolts
Think of him as someone who stands out in a crowded room
because of his storytelling.
Your brand has to do this too: it has to tell its story in
an unforgettable and evocative way.
Your brand's voice can be helpful, friendly, and upbeat, as
long as it's true to your business purpose. And then, the voice of the brand
must be consistent in its content, be it newsletters, emails, blogs, social
networks, etc.
So before you start discovering your brand voice, let's see
why having one is important in the first place ...
Read More: 9 Customer Acquisition Strategies Your Boss Wants
You To Know About!
Importance of defining the voice of your brand
Why can't you write in a new style every day? Why do you
need to define Brand Voice?
Well, the digital landscape is very full of new brands that
appear every day. With so many brands similar to yours, it can seem difficult
to stand out and create your own identity.
But when you have a branded voice, you become different and
allow your audience to easily place you in that crowd.
Let us give you more reasons why you need a brand voice ... techqueer
1. Shape your brand image
You only have a short time to impress your client before he
moves on to your competitor.
To make the most of that time, you need more than a powerful
product and this is where your brand's voice comes in.
The voice of the brand sells your story and who you really
are to the public,
In this way, it is easier for people to connect with your
brand and create an unforgettable image that they specifically associate with
your brand.
2. Create consistency
When you define the voice of your brand, it becomes much
easier for your brand to be consistent across all of your platforms. In this
way, you can create a more fascinating and professional platform.
Such consistency will also help create a distinctive image
of what your business stands for!
3. Build customer loyalty
Your brand's voice is a warm reflection of your product.
Once customers connect with the voice of your brand, it is easier to trust your
brand.
That way, you can leverage that loyalty to your brand to
build long-term relationships that are invaluable. No matter how big you are,
you can be sure that your customers will follow your example.
Defining the voice of a brand can seem confusing.
But luckily for you, we've created a step-by-step guide to
help you create your brand's voice.
Read more: 15 sales tactics to generate high-quality leads
How to define the voice of your brand? (Step by step
guide)
1. Assess your brand's mission
To get started with your brand voice, you really need to start
from scratch and understand your brand's mission.
When you have a strong and clear brand mission, it's easier
to determine what your brand's voice should sound like.
Let's take the example of Nike. His mission is to inspire
all athletes.
How do you integrate this into your brand voice? With your
narration!
They inspire their audiences with the quintessential story
of a hero who faces a great struggle but ends up succeeding.
With such cohesive storytelling, they make their audience
feel empowered and, in turn, build loyalty.
And that's exactly what you need to do, bring out the core
value of your mission and turn it into something the audience can hold onto.
2. Check your current content
You may have already posted quite a bit of content on your
social media or website. This content can be blog posts, images, infographics,
videos, advertisements, etc.
You may see inconsistencies and that is fine as we will work
to improve them.
Check if they match your mission. Also take a looks at the
top performing posts and the emotions they elicit from the audience.
It's a great way to understand what your audience currently
perceives as the voice of your brand.
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